Phorz

Phocaz provides services helping generate and plan road mapping throughout the United State. Their latest product “Phorz” had just finished development and was ready to hit the market. Phocaz approached us to help design the sub-branding for their new product and re-design their website in preparation for the launch of the “Phorz” product.

This project took place in two phases. Phase 1 was brand development. After thoroughly reviewing Phorz’s capabilities, literature available on the product and seeing the visual outputs that Phorz provides, we ideated on a brand and logo that captured Phorz’s service offerings and matched Phocaz’s parent branding (see process below).

The second phase consisted of re-designing Phocaz’s website. With the Phorz subrand developed, we then created a site that matched the modern brand and tone of Phorz while still remaining under the Phocaz brand umbrella.